10 Easy Ways to Improve Your Web Design
Good design should come naturally, but that doesn’t mean it’s always easy to know where to start. There are many great blogs and websites with tips and tricks on anything from layout to colour palettes, typography, photography, social media integration and more.
However, if you’re looking for a more hands-on approach, this article is for you. It covers everything from the fundamentals you need to improve your design as well as more advanced strategies that can make a massive difference in your future designs.
Let’s take a look at 10 easy ways to improve your web design.
Define your brand’s visual language to improve your web design
Before you start designing, it’s important to define your brand’s visual language. You can do this using a variety of mediums, including photography, illustration, and typography. These are just some examples of the mediums you can use to establish your brand’s visual language.
Your visual language should be consistent across all of your design pieces and make sense for your target audience. For example, if you wanted to establish an editorial look for your blog but wanted to incorporate that style into your social media as well, you could choose a colour palette or typography from the blog to use across all platforms.
Use the right tools for the job
Many web designers are drawn to the power of Photoshop and other design suites. However, these tools can be expensive and not everyone has access to them. The key is finding a tool that fits your needs. If you’re a graphic designer and have the necessary skills, then you might find that Sketch is more than adequate for your needs.
If you’re a programmer looking for a visual interface that can help with rapid prototyping, then Wireframe2PDF could be a great tool.
If you’re an illustrator or photographer who wants to bring their style into the design world while maintaining control over their work, then working in Adobe Illustrator will give you the best of both worlds (though it may take some time getting used to). Regardless of your chosen tools, make sure they are reliable and easy to use.
A lot of new designers make the mistake of jumping right into using fancy software without giving themselves enough time to get comfortable with it first. As long as your chosen tools are user-friendly, ease of use is one less thing on your plate!
Always prototype first
The first step in getting started with web design is to always prototype your ideas before moving on to the next step. You want to make sure what you’ve got works before you start investing time and money into creating a website. A simple sketch or wireframe showing how everything will work can give you an idea of how your website will look and allow you to see if everything flows well together.
You can also use tools like mockplus, Adobe XD, or even Google Slides for quick layout ideas. This allows you to quickly visualise your design without having to code anything up.
Make your content tell a story
One of the most effective ways to improve your design is to work on the content. Not only does it help your audience better understand what you’re talking about and gives them a reason to stick around or return in the future. This will create a more cohesive and user-friendly experience for your visitors.
Incorporate colour into every design element
One of the most important ways to improve your design is by incorporating colour. As a designer, you will have access to a lot of colours in your arsenal. However, if you’re looking for ways to add more impact and create more powerful designs, you can do some simple things. For example, adding colour gradients on top of your photographs can make them look much more colourful and lively than they would without the gradients. To get started, just take a photo and turn it into a color gradient using Photoshop or another image editing program.
Be consistent with your brand attributes to
improve your web design
One of the easiest ways to improve your web design is to be consistent with your brand attributes. If you are looking for a professional website, then it makes sense that you would use a professional design.
If you are looking for a more personal site, you might want to try using a more casual and friendly font and graphics.
One example of this is the website “Save The Date,” which uses two different typefaces: one for the body text and one for the headings on each page. Just remember that consistency means that your branding should be clear across all platforms and mediums, whether it’s your logo, colours, or fonts.
Consistently use grid and motion throughout your site
Many people think that design is all about visuals and don’t realise how important a big part of the experience is in terms of how your site flows. When building a website, remember that what you put on a page must be consistent with what came before and after. Consistency within your website will create a more professional look.